Consumer insight articles
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The Bumble Fumble: Weaponizing Versus Witnessing Consumer Insights
Two weeks ago, Bumble let its audience know a "new Bumble" was forthcoming. They stripped their Instagram of old posts, many of memes and models wearing T-shirts that read "Exhausted." The teaser was interesting; a dating app leaning into how tired its audience is in a cheeky way. We waited to see where it went.
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Wipro Consumer Care & Lighting: Wipro Consumer VC looks for more follow-on rounds
The venture capital arm of Wipro Consumer Care & Lighting plans to do more follow-on investments from its second fund, which has a corpus of Rs 250 crore, according to its top executive.The approach of Wipro Consumer Care – Ventures has been to invest $1-3 million per deal with a follow-on investment that can go up to $4 million. The second fund will look to build a portfolio of around 15-16 companies, largely with the same ticket sizes, with a little more focus on follow-on funding, said the VC...
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Consumer sentiment slumps
Americans are feeling worse about the economy. And that’s partly to do with fears about lasting inflation. According to the latest data, consumers expect inflation to rise three-tenths of a percentage point a year from now. Also in this episode: Why people are eating less fast food, how employers are helping workers with addiction recovery and what lower demand for second homes means for the general housing market.