Gen ai articles
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Apple Q2 earnings: Services, gen. AI are potential bright spots
Tech giant Apple Inc. (AAPL) is gearing up to release its second quarter earnings report on Thursday after the market closes. Wall Street analysts are currently projecting revenue of $90.3 billion and adjusted earnings per share (EPS) of $1.50 for the smartphone manufacturer. Yahoo Finance's Dan Howley delves into the potential headwinds that Apple has faced during the quarter, offering insights into factors that could negatively impact the company's financial performance. For more expert...
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Heineken’s Key to Customer Data Insights? Gen AI Chatbot
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), letting Heineken's global workforce of 2,000 staffers query structured and unstructured data, including over 8,000 files of consumer information, interviews and reports, for real-time insights. Employees can ask questions such as "How do European millennials feel about non-alcoholic beers?" or "What are...
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The power of persuasion: Google DeepMind researchers explore why gen AI can be so manipulative
In a new paper, Google DeepMind researchers reveal just how AI can persuade us, what mechanisms enable it to do so, and explore its dangers.