Google ads api articles

  • Google Ads API Version 16.1 Now Available

    Google released version 16.1 of the Google Ads API yesterday. The update includes query assets for Demand Gen, more location service details, more support warnings, Target ROAS bid simulation and more.This is a minor release update since the last update, Version 16 in February 2024. Before that was version 15 back in October 2023. Then before that was version 14.1 which was released in August. Version 13.1 preceded this new version, which was released in April 2023.

  • Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%

    Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...

  • Google Ads to pause low-activity keywords

    Google Ads informed advertisers about an upcoming change to how the platform handles low-activity keywords in search ad campaigns. This change is set to take effect in June 2024.