March madness bracket predictions articles
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How Coke Zero Hustled to Keep Up With Fans in March Madness
When sports marketing moves at the pace of the game, Coca-Cola can’t keep its campaigns or creativity bottled up. At the beginning of this year’s NCAA men’s and women’s March Madness basketball tournaments, The Coca-Cola Company and its partners at Cartwright Creative released a one-minute spot for Coke Zero Sugar, “Free Throw Madness.” The spot featured college fans from Tennessee, Duke (including alum and ESPN analyst Jay Williams), Connecticut, South Carolina (including graduate and...
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Complete 2024 NBA Playoff Bracket Predictions and Key Player Matchups
With the 2023-24 NBA regular season and play-in tournament complete, the real fireworks can begin. The 2024 playoffs offer a collection of both young teams
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2024 NBA playoffs: Predictions, picks for entire postseason bracket with experts eyeing Celtics-Nuggets Finals
CBS Sports writers picked each round of the bracket -- are we destined to see Boston vs. Denver in June?