TikTok Lite axes ‘addictive as cigarettes’ reward-to-watch feature under the EU’s watchful eye
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    The EU on Monday launched a probe into TikTok's spinoff Lite app and threatened to suspend an addictive feature on it that rewards users for watching and liking videos, amid child-safety concerns.TikTok Lite arrived in France and Spain in March allowing users aged 18 and over to earn points that can be exchanged for goods like vouchers or gift cards through the app's rewards programme.The European Commission said in a statement it has concerns about the app's risks of serious damage for the...
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  • EU threatens TikTok Lite with ban over reward-to-watch feature

    App feature could be suspended unless child safety concerns addressed, in first use of sweeping new digital powersThe EU has said it will ban a new service launched by TikTok in Europe that it believes could be “as addictive as cigarettes” unless the company offers “compelling” fresh evidence that children are safeguarded.If the ban goes ahead, it would be the first time the EU has used sweeping new powers to impose sanctions on social media companies since its landmark Digital Service Act (DSA)...