EU threatens to ban TikTok Lite rewards amid addiction concerns
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EU threatens to suspend TikTok Lite app's 'addictive' rewards
The EU on Monday launched a probe into TikTok's spinoff Lite app and threatened to suspend an addictive feature on it that rewards users for watching and liking videos, amid child-safety concerns.TikTok Lite arrived in France and Spain in March allowing users aged 18 and over to earn points that can be exchanged for goods like vouchers or gift cards through the app's rewards programme.The European Commission said in a statement it has concerns about the app's risks of serious damage for the...
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TikTok Lite axes ‘addictive as cigarettes’ reward-to-watch feature under the EU’s watchful eye
The EU has effectively vanquished a TikTok feature that Europe’s digital commissioner described as “toxic” and “addictive as cigarettes.” Owner ByteDance said on Wednesday that TikTok Lite’s reward-to-watch feature would be suspended. It’s been a brutal day for TikTok as President Biden signed a bill (also on Wednesday) forcing ByteDance to sell the platform’s US operations or face a ban. TikTok Lite, launched earlier this month in France and Spain, lets users earn rewards by watching and liking...
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What is TikTok Lite and why is the EU concerned about it?
The European Commission gave TikTok 24 hours to turn around a risk assessment on TikTok Lite.