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  • Google: Site Reputation Abuse Isn't About Linking

    Danny Sullivan, Google's Search Liaison, made it crystal clear that the site reputation abuse policy has zero to do with linking. This means that who you link to and/or who links to you has no impact on this new policy that Google began enforcing with manual actions earlier this week.Danny Sullivan said this on X, "Site reputation abuse isn't about linking." Instead, he said it is about the content, "It's about content abusing a site's reputation," he wrote.Here are those posts:Site reputation...

  • Google Lifts Some Site Reputation Abuse Policy Penalties

    About a week ago, we reported that Google began enforcing its new site reputation abuse policy by issuing manual actions and ranking penalties for those sites that violated those policies. Google seems to be now lifting some of those manual actions where the sites took the necessary action and no longer are violating the policy.Glenn Gabe has access to some sites's Search Console properties where he had examples of sites hit by the site reputation policy penalty and then saw those penalties...

  • Google Began Enforcing The Site Reputation Abuse Policy Last Night

    Google said it began to enforce its new site reputation abuse policy last night. The policy went into effect on Sunday, May 5th, but Google did not announce it would take action until last night. As a reminder, this should target sites doing what some call "Parasite SEO."It seems some large "reputable" sites were hit by this update, including CNN, USA Today, LA Times, Fortune, Daily Mail, Outlook India, TimesUnion, PostandCourier, SFGATE and many more. Google specifically targeted these sites...