NBC to attach heart rate monitors to athletes' parents during 2024 Olympics — possibly with onscreen sponsors
TheBlaze -

NBCUniversal is making big changes to its 2024 Summer Olympics coverage from Paris, France. In addition to reeling in network stars, the broadcaster will have parents of Olympic athletes wearing heart rate monitors to gauge their stress levels.With a gigantic investment into Olympic coverage, the media giant is admittedly looking to broaden its audience beyond a typical demographic for the summer games in Paris. NBC Sports President Rick Cordella even stated that the network would be using the...

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