From Fierce Pharma
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Pfizer sets up DTC marketing platform as Q1 sales beat expectations
Following the lead of Eli Lilly, Pfizer will establish a direct-to-consumer service, selling some of its medicines online and avoiding industry middlemen. | Following the lead of Eli Lilly, Pfizer will establish a direct-to-consumer service, selling some of its medicines online and avoiding industry middlemen. The company plans to sell products such as its COVID treatment Paxlovid and a migraine nasal spray in this way, it told the Financial Times.
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Japan's Ono pays $2.4B for Qinlock-maker Deciphera as biotech readies another approval run
The price tag includes both the approved cancer drug Qinlock and another Deciphera candidate heading to the FDA's desk in the coming months.