Marketing on platforms articles
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Pfizer sets up DTC marketing platform as Q1 sales beat expectations
Following the lead of Eli Lilly, Pfizer will establish a direct-to-consumer service, selling some of its medicines online and avoiding industry middlemen. | Following the lead of Eli Lilly, Pfizer will establish a direct-to-consumer service, selling some of its medicines online and avoiding industry middlemen. The company plans to sell products such as its COVID treatment Paxlovid and a migraine nasal spray in this way, it told the Financial Times.
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Streaming Platforms Navigate Shifting Market Dynamics Amid Subscriber Boom
Netflix’s first-quarter earnings report on Thursday (April 18) paints a picture of success, with nearly 270 million paying customers globally and a 15% year-over-year surge in revenue. Operating income soared by 54% to hit $2.6 billion, fueled by subscriber fees and its burgeoning ad business. This significant growth not only reaffirms Netflix’s dominance in the […]
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Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.