Dollar assets articles
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How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets
Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets.
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The death of the dollar store: 99 Cents Only and Family Dollar to shutter hundreds of stores in 'retail apocalypse'
As two massive dollar store chains close entirely or shutter a massive number of locations, experts are asking whether the discount retail store even works as a business model anymore.
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The death of the dollar store
Today, so-called dollar stores have items well over a dollar and even more than $5.