Siri articles

  • Should Apple Kill Siri and Start Over?

    Few features have promised to revolutionize the way we interact with our Apple devices as much as Siri, the company's ubiquitous virtual assistant. Launched in 2011, Siri was introduced as heralding a new era in human-computer interaction, offering an intuitive voice-controlled interface for accessing information, scheduling appointments, sending messages, and much more. The vision was grand: A personal assistant in your pocket, capable of understanding and acting upon a wide array of voice...
  • iOS 18: What I want from Siri + AI

    Apple will reveal its AI cards on June 10 at WWDC, and Siri is surely going to be a key component. Generally, people want Siri to get good. You can’t just replace Siri intelligence with generative AI, however, but the two technologies make a powerful combination. What I want to see from an AI-infused Siri is actually simple. more
  • iOS 18 Siri: Three clues about what it may be able to do

    People have been complaining about Siri for years now, arguing that it’s fallen behind the likes of Alexa and Google Assistant. With clear evidence that 2024 is going to see dramatic improvements in Apple’s AI features, will iOS 18 Siri finally turn things around? I’m very much hoping the answer is yes, and think there are three clues which provide some reason for optimism more