Apple’s ad transparency tools don’t properly reveal paid influence, says Mozilla report
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Apple, Google, Meta, others struggle when it comes to ad transparency
A new report suggests that every tech giant has failed to provide crucial ad transparency tools to its user base, leaving the door open for disinformation and manipulation. On Tuesday, Mozilla and CheckFirst, a Finland-based research company, released a report detailing how tech companies like Apple, Google, TikTok, and X handle ad transparency. Ultimately, the report found that all platforms could be doing more to disclose why a user is seeing an advertisement and who is behind the ad....
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Big Tech's ad transparency tools — especially X's — are failing at their jobs, report finds
A new report from Mozilla and CheckFirst analyzed a dozen failing ad transparency tools, signaling a lot of work ahead of the 2024 election.
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Meta More Than Doubled Revenue From its AI-Powered Ad Tool
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. Meta, the parent company of Instagram and Facebook, reported a 27% increase in revenue, reaching $36.5 billion compared to $28.6 billion in 2023. Advertising contributed 97% of that revenue, or $35.6 billion, and the average price of ads rose 6%. “For all the recent scrutiny of its...