a day after explaining Kendrick Lamar and Drake rap beef to his famous dad
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How social media has amplified and accelerated Drake and Kendrick Lamar's rap battle
The ongoing battle between Drake and Kendrick Lamar is playing out in superspeed on social media platforms and streaming services, exemplifying how modern technology amplifies and accelerates the competition that lies at the heart of hip-hop culture. "It's a high profile beef with two of the arguably top four rap talents," said Dalton Higgins, who wrote a biography of Drake and teaches a university course on the Toronto rapper and the Weeknd. "You couple that with TikTok, Instagram, Meta,...
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Drake v Kendrick Lamar’s rap beef has turned very ugly – who is benefiting from such a spectacle?
This verbal boxing match is great entertainment, but the real winners are the artists and label executives getting rich off the spectacleThe sight of two (or more) people tearing chunks out of each other is one of humanity’s first and most enduring forms of entertainment. The sheer excitement, the intrigue, the unpredictability, the adrenaline rush, the bloodlust: who can resist? And in exchange for their courage, discipline and possibly even their lives, we reward our gladiators handsomely....