Influencer Brands Are Getting Ready for a TikTok-Less Future
PYMNTS.com - 2024-04-27T08:00:04.000Z

G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break for all the brands that have built their following on the platform. TikTok has become a powerful force for brands trying to reach shoppers online, especially younger generations. The 2023 PYMNTS […]

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Victoria Beckham explains how she perfects her signature smoky eye and a sun-kissed makeup look as she gets ready for an influencer event