It’s becoming impossible for game publishers to avoid the question of advertising inside premium titles
Digiday - 2024-05-20T04:01:00.000Z

Major game publishers’ flirtation with in-game ads has yet to blossom into a full romance in 2024 — but the question of advertising has become nearly impossible for them to avoid, as shown by Electronic Arts CEO Andrew Wilson’s endorsement of the revenue stream during the company’s earnings call last week.

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In related news

Inside YouTube’s 2024 upfront pitch to advertisers

Get up to 75% off Premium Games With Humble Bundle’s Epic Spring Sale!

Senua’s Saga: Hellblade II highlights the next round of May Game Pass titles