TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
Adweek -

TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that make it quicker and easier for marketers to create relevant ads on the platform. The first set of tools, TikTok One, is a hub that gives advertisers access to creators, creative tools, agency partners and measurement. all in one place. The second, TikTok Symphony, serves as an umbrella for the platform's AI-powered...

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