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  • Apple’s Marketing Head for Vision Pro Retires

    Apple’s head of marketing for its new headset, the Vision Pro, has retired from his role. Frank Casanova has worked at the Big Tech firm for 36 years, according to a Wednesday (April 24) Bloomberg report. Casanova left the company last week, Bloomberg said, citing an update on his LinkedIn page. Casanova was involved in expanding the iPhone to […]

  • Apple may have cut Vision Pro production due to low demand

    Apple has cut production of its Vision Pro mixed reality headset due to low demand, according to a fresh report. Sales of the Apple Vision Pro haven't been what the company predicted, claims established industry analyst Ming-Chi Kuo, prompting Apple to cut its 2024 shipment prediction to between 400,000 and 450,000 units. The market consensus was that the new VR device would shift 700,000 to 800,000 units this year. As Kuo point out, this means that Apple made the decision to cut Vision...

  • Apple’s OLED iPad Pro may come packing an M4 chip and an emphasis on AI

    Apple’s “Let Loose” iPad event is just over a week away, and the rumors in the leadup are starting to get interesting. According to Bloomberg’s Mark Gurman, the much-anticipated OLED iPad Pro may arrive not with the new M3 chip as we’ve all been expecting, but the next-gen M4 instead. In the Power On newsletter on Sunday, Gurman wrote that he’s “hearing there is a strong possibility” that this will be the case. And, he says it’ll herald Apple’s official entry into AI. “I believe Apple will...