From Ad Age
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The Pop-Tarts brand and Jerry Seinfeld’s movie ‘Unfrosted’
The brand had nothing to do with the making of “Unfrosted” but knows a marketing opportunity when it sees one.
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Procter & Gamble hikes ad spending 14% but organic growth slows
Procter & Gamble Co. boosted its profit outlook as the maker of Pampers diapers and Dawn dish soap couples steady price increases with...