B2c marketing articles
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As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels
As the crowded digital landscape challenges marketers to stand out, B2B company Workday tests a B2C marketing strategy.
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Record market highs, Cisco earnings: Market Domination Overtime
On today's episode of Market Domination Overtime, Yahoo Finance Hosts Julie Hyman and Josh Lipton reflect on the trading day and break down what to watch on Thursday, May. 16. The S&P 500 (^GSPC) closed above 5,300 for the first time ever following the release of April's Consumer Price Index inflation print. The Dow Jones Industrial Average (^DJI) and the Nasdaq Composite (^IXIC) both also closed higher. Investors are bullish after BMO Capital Markets raised its year-end target for the S&P 500...
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Marketers focus on competitive analysis to grow their influencer marketing strategies
Influencer marketing shops are getting more requests for competitive analysis to inform influencer marketing strategies this year.