Biometric data articles
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Target illegally collects customers’ biometric data, class action lawsuit alleges
A class action lawsuit filed in Illinois claims retail giant Target collects and stores customers’ biometric data without obtaining proper consent, in violation of state law.
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How accurate and precise data sets drive effective first-party data activation
Emily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences. These improvements, along with the massive COVID-era […]
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AI can make logistics data as valuable as intelligence or operational data for mission success
[Sponsored] Valuable intelligence insights can be gleaned from logistics or flight-test data when artificial intelligence or machine learning is applied.