Brand purpose articles
-
A Concept Store Where Every Brand Is Your New Favorite Brand
& Son occupies a corner slice of New York City's SoHo district that's so neighborhood-y it barely feels like SoHo. It's an architectural liminal space framed b
-
How The Jordan Brand Classic Can Further Elevate The Nike Brand
In just its second game since 2019, the Jordan Brand Classic showed it still has a coolness factor and can further boost the powerful brand that is Nike.
-
Why Are Established Brands Using Kickstarter?
Switchbot, Eufy and Aqara are all established brands using Kickstarter to launch new products. This gives them unique access to ideal consumers who are excited to offer feedback. Meanwhile, for backers, a lot of the risks of normal crowdfunding is eliminated.