Brand purpose articles
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Is it time TV jumped on the brand wagon?
With buyers’ budgets squeezed and major brands setting up content studios, some have suggested branded entertainment is the silver bullet the TV industry needs right now. The runaway success of 2023�
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Copyright Society of Liberia Signs “Brand Ambassadors”
MONROVIA – The Copyright Society of Liberia (COSOL) has signed three Entertainment Stars, from the body of Liberia’s Entertainers, as its Ambassadors to promote COSOL’s dream of increasing its membership of persons in Liberia’s Creative Industry. By Samuel G. Dweh (Freelance Development Journalist) +23188661896/776583266; [email protected]/ [email protected] The signing ceremony was held in the Conference Room []
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4 strategies for promoting passion and purpose in the workplace
Many years ago, I introduced my six-year-old son to Chutes and Ladders. He took to the classic board game immediately, and we bonded while moving our respective pieces up and down the board. At last, he rolled a five and counted square by square until his piece landed on the finish line. “You won!” I cried out, expecting him to respond with joyful exuberance. Instead, my son looked at the board, looked at me, and burst into tears. “What’s wrong?” I asked, genuinely bewildered. “I...