Brand safety articles
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X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.
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A Concept Store Where Every Brand Is Your New Favorite Brand
& Son occupies a corner slice of New York City's SoHo district that's so neighborhood-y it barely feels like SoHo. It's an architectural liminal space framed b
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How The Jordan Brand Classic Can Further Elevate The Nike Brand
In just its second game since 2019, the Jordan Brand Classic showed it still has a coolness factor and can further boost the powerful brand that is Nike.