Content marketing articles
-
Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists
This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these […]
-
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
-
SPP Markets+ Western market plan sparks support, protest and concerns
Arizona Public Service, Public Service Co. of Colorado, Salt River Project, Tucson Electric Power and a public power trade group urged FERC to approve the day-ahead market.