Data brokers articles
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Proposed data broker regulations draw industry pushback on anonymized data exceptions, bulk thresholds
Others contend that loosening things up could have dangerous consequences, and the administration should go the opposite direction.
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OutAbox Data Breach Compromises Data of More Than a Million Australians
Australians who went to pubs and clubs could have had their data compromised after a cyber breach was reported on OutABox.
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How accurate and precise data sets drive effective first-party data activation
Emily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences. These improvements, along with the massive COVID-era […]