Data privacy articles
-
Dell data breach: Company confirms personal user data including physical addresses leaked online
Dell Technologies has announced that the company faced a massive data breach wherein personal details of the users ended up online. This data included customer’s names and physical addresses. Dell recently posted, “Dell Technologies takes the privacy and confidentiality of your information seriously. We are currently investigating an incident involving a Dell portal, which contains a database with limited types of customer information related to purchases from Dell. We believe there is not a...
-
IPG’s former data chief Arun Kumar: How data collection can be improved without too much regulation
In his book, The Data Deluge, which comes out next week, Kumar argues that as data and data collection and analysis got more sophisticated, somewhere along the way, ethics took a backseat.
-
The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns
This Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality data, marketers develop more insights to their audiences to improve campaign performance and drive growth.