Marketing.media.money articles
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Stock Market Today: Markets Soar Amid Strong Earnings for Big Tech
Equities ended the week on an up note thanks to some of the market's biggest names.
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NFT Market Sees Over 30% Decline in Weekly Sales – Markets and Prices Bitcoin News
From April 27 to May 4, 2024, non-fungible token (NFT) sales amassed $164.4 million, reflecting a 30.16% decrease compared to the previous week. Leading the field in blockchain sales, Bitcoin-based NFT sales totaled $56.81 million, experiencing a 41.57% drop from the preceding week. Bitcoin and Ether Lead in Volatile NFT Market; Weekly Sales Down 30% […]
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CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.