Netflix interviews articles
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Netflix Will Wean Itself Off Microsoft’s Adtech By 2025
Netflix will stop using Microsoft’s adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server which it aims to roll out globally by 2025. Brands who want to buy ads from Netflix directly will have to use Netflix’s tech, the source continued. Ad servers are tech that can manage media buying. Microsoft will remain a programmatic partner for Netflix, but as a supply-side (SSP) and demand-side...
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'Buying London' is getting absolutely slammed. Netflix joined in.
It's "Selling Sunset" but make it London. Netflix's "Buying London" is getting some bad reviews, but the company is owning it.
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Tires rolls on as Netflix orders S2 ahead of premiere
NEWS BRIEF: Streaming giant Netflix has renewed Shane Gillis comedy Tires for a second season ahead of its premiere on the service tomorrow. The move expands Netflix’s partnership with the comedi