Network articles
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Retail Media Networks: Promising engagement despite viewability challenges
The findings, based on an analysis of over one trillion impressions from 2023, suggest that RMNs offer advantages in terms of brand suitability, ad fraud, and user engagement, despite some challenges with ad viewability.
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Ciena finds CSPs bullish over AI network, revenue potential
Key CSP technical staff gave a ringing endorsement to the potential for AI to transform network operations, with a clear majority of those quizzed by networking systems provider Ciena backing the sector’s ability to generate revenue from the technology.
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As Roblox expands its advertising network, child safety concerns are on the horizon
Roblox’s foray into advertising is a potential godsend for marketers looking to reach both Gen Z and gamers at large. But the company’s stronghold on its young audience might be a double-edged sword.