Physical media articles
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Physical media not dead? Taylor Swift album sells 800,000 vinyl records, the 5th-highest selling album since 1991
Taylor Swift spawned an anomaly in record sales, selling nearly one million vinyl copies of her latest album "The Tortured Poets Department," which was also one of the best-selling albums in over 30 years.The latest drop from Swift had fans in a frenzy to pick up collectible versions of her album across different formats. The singer released nine different iterations on CD, six on vinyl, and even four different styles on cassettes.Fans got their money's worth for the 31-song album, as Swift's...
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CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
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Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.