Programmatic articles
-
Google Touts Programmatic Video Capabilities and DSP at NewFronts
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Video 360, a departure from previous years when the annual presentation to digital ad buyers focused on YouTube. "If you're not already taking a unified approach to your streaming, think about the efficient reach you're missing out on on all of your campaigns," said Kristen O’Hara, vp of agency, platform and client solutions at Google. To prove its point, Google...
-
VIOOH expands programmatic DOOH presence in China with Beijing Metro partnership
VIOOH, a global digital out-of-home (DOOH) supply-side platform (SSP), this week announced its latest partnership for programmatic DOOH (prDOOH) in China.
-
Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
Thirds-party partnerships take center stage as the 2024 NewFronts kick off.