Data brokers articles
-
Proposed data broker regulations draw industry pushback on anonymized data exceptions, bulk thresholds
Others contend that loosening things up could have dangerous consequences, and the administration should go the opposite direction.
-
How accurate and precise data sets drive effective first-party data activation
Emily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences. These improvements, along with the massive COVID-era […]
-
Data Literacy, AI Democratization Top Trends in Data & AI/Analytics for 2024 -- Campus Technology
Democratization of AI, the need for data literacy, and more are key themes in two new survey-based reports from a cloud giant and a research firm.