Data sheet articles
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How accurate and precise data sets drive effective first-party data activation
Emily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences. These improvements, along with the massive COVID-era […]
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AI can make logistics data as valuable as intelligence or operational data for mission success
[Sponsored] Valuable intelligence insights can be gleaned from logistics or flight-test data when artificial intelligence or machine learning is applied.
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Army’s chief data officer outlines plan for new hierarchy of ‘data stewards’
The service’s new policy empowers “mission area data officers” for warfighting, intelligence, business operations, and enterprise IT, as well as institutionalizing what have been “ad hoc” data duties across the service, David Markowitz told Breaking Defense.