Google search generative experience articles
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Some Advertisers Are Rebuilding Their Search Strategies as Google’s AI Search Engine Grows
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed questions. While it's clear that traditional SEO methods will not work with AI-powered search (Max Gomez Montejo, CMO of digital marketing firm Next Net Media, anticipates organic traffic going down by 25%), it is still too early for the ad industry to have best practices around AI-powered search. But...
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Google I/O 2024: Gemini can make generative memes in Google Messages
Google's fancy on-device AI can now make bad-looking memes in Google Messages.
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OpenAI plans to announce Google search competitor just a day before Google I/O
OpenAI is trying to snatch the limelight from Google; we have heard this one before, remember? I’ll remind you, in February Google announced Gemini replacing Bard, but just within a week later, OpenAI announced something revolutionary, their text-to-video generator Sora, taking all the limelight from Google. But it seems like OpenAI is leveling up this […]