Marketing articles
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Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
There is a sense from agency sources that marketers are paying more attention to their paid search efforts this year.
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‘Incredibly exciting market' for Apple: Tim Cook on how India emerged as most preferred market for tech giants | Mint
Expressing his contentment with India's growing developer community, Apple CEO Tim Cook has said that the South Asian country has become a key market for global tech giants, with a burgeoning developer base attracting significant attention, news agency ANI reported on Saturday."We have been very pleased that there is a rapidly growing base of developers in India. Apple is working all of the entire ecosystem from developer to the market to operations, the whole thing," ANI quoted a post from the...
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Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.