Tag: youtube's articles
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Sean Downey on How YouTube’s AI Delivers Ad Results and What’s Next for NFL Sunday Ticket
At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram; showcasing brand case studies with Pepsi and Taco Bell; and closing the show with a performance by Billie Eilish. The platform also introduced tools to help brands collaborate with their preferred creators through YouTube Select Creator Takeovers. Additionally, YouTube launched a new Google AI-driven format for...
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Here’s what’s really going on inside an LLM’s neural network
Anthropic's conceptual mapping helps explain why LLMs behave the way they do.
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Inside YouTube’s 2024 upfront pitch to advertisers
YouTube is updating its YouTube Select program that packages top creators’ channels, adding creator takeovers and introducing a new AI-powered ad product.