The EU warned TikTok's new rewards feature could be addictive. Now the
app's suspended it
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TikTok Lite axes ‘addictive as cigarettes’ reward-to-watch feature under the EU’s watchful eye
The EU has effectively vanquished a TikTok feature that Europe’s digital commissioner described as “toxic” and “addictive as cigarettes.” Owner ByteDance said on Wednesday that TikTok Lite’s reward-to-watch feature would be suspended. It’s been a brutal day for TikTok as President Biden signed a bill (also on Wednesday) forcing ByteDance to sell the platform’s US operations or face a ban. TikTok Lite, launched earlier this month in France and Spain, lets users earn rewards by watching and liking...
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TikTok reward-to-watch feature suspended after EU threats to block it
Service suspended in France and Spain amid safety and addiction concerns among children, in first use of new digital lawsA TikTok service offering rewards such as gift vouchers for watching videos has been suspended by the company shortly after the EU threatened to block it amid fears of addiction among children.On Monday the digital commissioner, Thierry Breton, said the Chinese-owned video-sharing platform had “failed to prove” the feature on TikTok Lite, which launched recently in France and...
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EU threatens TikTok Lite with ban over reward-to-watch feature
App feature could be suspended unless child safety concerns addressed, in first use of sweeping new digital powersThe EU has said it will ban a new service launched by TikTok in Europe that it believes could be “as addictive as cigarettes” unless the company offers “compelling” fresh evidence that children are safeguarded.If the ban goes ahead, it would be the first time the EU has used sweeping new powers to impose sanctions on social media companies since its landmark Digital Service Act (DSA)...