Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?
Digiday - 2024-05-27T04:01:00.000Z

TikTok last week launched another creator program as social platforms continue battling over creators — and agencies say it could help keep Gen Z and creators on the app and drive growth for brands during uncertain times.

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TikTok launches $1 million social impact program
TikTok is supporting social impact-driven creators with a new program and grant, amid the app facing a looming ban.
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As a US ban looms, TikTok announces a $1M program for socially driven creators
TikTok is pulling out all the stops to prevent its impending ban in the United States. Aside from initiating legal action against the U.S. government, that means shaping up its public image. On Tuesday, the platform announced its TikTok Change Makers Program, which includes 50 global creators who “create a positive impact on and beyond […] © 2024 TechCrunch. All rights reserved. For personal use only.
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How Maven’s AI-run ‘serendipity network’ can make social media interesting again
Everything in society can feel geared toward optimization – whether that’s standardized testing or artificial intelligence algorithms. We’re taught to know what outcome you want to achieve, and find the path towards getting there. Kenneth Stanley, a former OpenAI researcher and co-founder of a new social media platform called Maven, has been preaching for years […] © 2024 TechCrunch. All rights reserved. For personal use only.
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In related news

TikTok launches $1 million social impact program

As a US ban looms, TikTok announces a $1M program for socially driven creators

How Maven’s AI-run ‘serendipity network’ can make social media interesting again